CGI Roomset Photography
CGI Roomset Photography
Computer Generated Imagery (CGI)
Consider the cutting edge technology used for the most recent super hero movie. Now consider applying that same high-powered technology to still-set photography. The results are nothing short of phenomenal.
Is this a photo, or CGI?
Is this a photo, or CGI?
It's CGI...
Still-set CGI has truly reached a point of being indistinguishable from photography. From an artistic perspective... realism doesn't get any more real than this. From a business perspective... it's a GIANT opportunity for brands.
Inspire The Consumer
Inspire The Consumer
Inspirational Roomset Photography for MUCH less
Roomset product photography is the workhorse of eCommerce content, but creating it under the traditional studio model is costly and inefficient. ThreeTreeCommerce CGI eliminates 90% of the expenses: set construction, product samples, freight, and real estate.
To further reduce costs, ThreeTreeCommerce has formed an exclusive partnership with a team of designers based in Brazil. Due to Brazil's reduced labor costs, we are able to deliver designer-quality CGI to U.S. brands at 65% less than domestic CGI production.
CGI: How it works
CGI: How it works
It's surprisingly easy. Here's all we need to get started:
1.) A medium-resolution photo of the product
2.) Finish swatch / description (if different than photo)
3.) An Excel file with some basic product data
(We DO NOT need a physical product sample sent to us.)
Using these assets, the 3D model and room scene are created:
3D models of the products are created with special attention to form, textures, and finishes.
Rooms are built exclusively for your product from a bank of over 100,000 3D models of furniture, coverings, and decor.
Two-Step QA process follows:
Step One: Ensures the product is precise to actual product features and specifications.
Step Two: Ensures consistency across production and that the rooms speak to your market and customer base.
Final Product
Final Product
You receive photo-realistic roomset images of the product:
Daytime lighting (6000K). Click to enlarge
Closeup taken from different angle. Click to enlarge
Nighttime lighting (2700K). Click to enlarge